2013-2014 Academic Catalog 
    
    May 20, 2024  
2013-2014 Academic Catalog [Archived Catalog]

COMM 521 - COMMUNICATION RESEARCH METHODS


Credits: Three
Students in this course will understand and evaluate basic quantitative and qualitative research approaches common to different kinds of communication practice, including research used in strategic communication, applied media projects, and contemporary journalism.  Common topics include learning how to conduct and evaluate formal and informal research from surveys, focus groups, and content analysis.
Cross-listed: See COMM 321