2011-2012 Academic Catalog [Archived Catalog]
Courses
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SPTM 415 - SPORT MARKETING
Credits: Three
Prerequisite: MKT 360
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sport marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.
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SPTM 420 - SPORT FINANCE
Credits: Three
Prerequisite: FIN 312
This course explores contemporary examples from marketing sponsorship, facility construction and sport law to illustrate the crucial role that money plays in any sport business. Emphasis is placed on understanding how the receipt, disbursement and utilization of funds can foster future growth in the sport businesses. The course will deal with such issues as sport financial analysis, capital structuring and capital budgeting, profitable distribution systems and the management of financial risk.
Cross-listed: See FIN 420
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SPTM 445 - ADVANCED SPORT MANAGEMENT APPLICATIONS
Credits: Three
Prerequisite: MGMT 410 or SPTM 410
This course focuses on ethical problems in sports as well as current issues. These issues include government involvement in support of sports, the role of sports in society, the globalization of sports, and the technological advancements in the industry. This course will be instructed in collaboration with Rawlings Sporting Goods Company.
Cross-listed: See MGMT 445
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SPTM 480 - LEGAL ASPECT OF SPORT BUSINESS MGMT
Credits: THREE
Prerequisite: BUS-280 (BUSINESS LAW I)
An examination and study of sport contract law. Through the study of major American sports leagues and their unions, students will become familiar with government regulations and laws relating to professional and ameteur sports. They will learn to draft and negotiate contracts, and how to properly prepare for a sports negotiation. They will also learn to analyze the relationship between sports leagues and the media.
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SPTM 499 - SPORT MGMT INTERNSHP
Credits: Variable between 1 and 6
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SPTM 615 - SURVEY SPORT & ENTERTAINMENT MANAGEMENT
Credits: 3
Prerequisite: MGMT-647
This course will examine the contemporary issues and trends impacting sport & entertainment business administration from a historical perspective to future trends in the industry. This course utilizes in-depth problem solving instruction and fosters critical thinking on a variety of contemporary issues in the sport & entertainment industry. Topics that will be covered in the course: Sport associations and governing bodies (NCAA, NAIA, MLB, NBA, MLS, NFL, IOC), The Olympic Movement, Issues /trends relating to NCAA legislation, conference realignment, NCAA reform, Issues/trends relating to ticketing, free agency, collective bargaining, revenue-sharing, salary caps, luxury taxes, and government subsidization of stadiums.
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SPTM 620 - ECONOMICS OF SPORT & ENTERTAINMENT MANAGEMENT
Credits: 3
Prerequisite: ECON-620
This course explores topics as they relate to fiscal and budgetary control of public and private organizations. Included are: forms of ownership, taxation, financial analysis, feasibility studies, economic impact studies, and insurance considerations. The course also analyzes business aspects of sport & entertainment industries from a collaborative perspective.
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SPTM 675 - PRODUCT DEVELOPMENT FOR SPORT & ENTERTAINMENT MANAGEMENT
Credits: 3
Prerequisite: MKT-660
The objective of this course is to familiarize students with applications of relatively recent new product planning techniques. The course will emphasize use of market research data and marketing models for new product development and management. The main topics to be covered in this class are: product design, test marketing, product positioning, market segmentation, market share estimation, product packaging, advertising testing and promotion, brand equity, and global product planning.
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SPTM 680 - SPONSORSHIP & PROMOTION OF SPORT & ENTERTAINMENT MANAGEMENT
Credits: 3
Prerequisite: MKT-660
This course will concentrate on the sponsorship & promotion elements in marketing. The sponsorship & promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship & promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.
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WS 110 - WOMEN IN AMERICAN HIST
Credits: Three
This course explores the impact of historical events on the lives of American women and, in turn, the many roles women played in shaping American history. Topics include native American womens lives; gender and family life under slavery; the impact of industrialization on women of different classes; the ideology of separate spheres; womens political activities including the anti-slavery movement, the suffrage movement, the 19th Amendment, and the resurgence of feminism in the 1960s; and transformations in the lives of modern women including work, politics, sexuality, con-sumption patterns, and leisure activities.
Note: Fulfills state requirements.
Cross-listed: See HIST 110/310; WS 310
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WS 119 - SURVEY OF WOMEN’S LIT
Credits: Three
Prerequisite: ENGL 101
A study of the English and American traditions of literature by women. The course focuses on literary analysis and appreciation of fiction, poetry, memoirs, essays, and drama by classical and contemporary authors. The roles of women as authors and as characters will be considered within their historical and literary contexts.
Cross-listed: See ENGL 119/319; WS 319
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WS 251 - INTRODUCTION TO WOMEN’S STUDIES
Credits: Three
This course uses theoretical frameworks from sociology and social psychology to examine womens issues and roles in contemporary society as well as their contributions to various disciplines. Topics include socialization, communication, health, media, leadership, sexual harassment, and violence. Womens contributions to history, politics, education, and science are highlighted.
Cross-listed: See WS 351; SOC 251/351
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WS 297 - SPECIAL STUDIES
Credits: Variable between 1 and 4 credits
These courses are offered periodically based on the interests of our students and faculty. For more information and a listing of current offerings, please see additional descriptions at www.maryville.edu/specialstudies.
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WS 310 - WOMEN IN AMERICAN HIST
Credits: Three
This course explores the impact of historical events on the lives of American women and, in turn, the many roles women played in shaping American history. Topics include native American womens lives; gender and family life under slavery; the impact of industrialization on women of different classes; the ideology of separate spheres; womens political activities including the anti- slavery movement, the suffrage movement, the 19th Amendment, and the resurgence of feminism in the 1960s; and transformations in the lives of modern women including work, politics, sexuality, consumption patterns, and leisure activities.
Note: Fulfills state requirements.
Cross-listed: See HIST 110/310; WS 110
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WS 318 - CONSTITUTIONAL RIGHTS OF WOMEN
Credits: Three
This course introduces the student to the basics of the political arm of the women’s movement and to the making and interpretation of constitutional law as it relates to that movement.
Cross-listed: See PSCI 318
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WS 319 - SURVEY OF WOMEN’S LIT
Credits: Three
Prerequisite: ENGL 101, ENGL 104 or ENGL 204H; Minimum grade C
A study of the English and American traditions of literature by women. The course focuses on literary analysis and appreciation of fiction, poetry, memoirs, essays, and drama by classical and contemporary authors. The roles of women as authors and as characters will be considered within their historical and literary contexts.
Cross-listed: See ENGL 119/319; WS 119
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WS 324 - WOMEN IN MEDIA
Credits: Three
This course surveys the changing ways women and the women’s movement have been depicted by the media over the years. Special focus is placed on the media’s treatment of women as consumers, employees, and advertising targets. The course also examines the vital roles that women have played in the development and popularization of newspapers, magazines, film, radio, and television. Lectures, discussions, readings, research, videotapes, movies, and guest appearances by women currently working in media are part of the course content.
Cross-listed: See COMM 324
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WS 328 - WOMEN IN SACRED WRITING
Credits: Three
This course provides an in-depth study of the historical roots and societal context of women’s religious experience in the traditions of Judaism, Christianity, and Islam. By using the Hebrew scriptures, the Christian New Testament, and the Islamic Koran, students explore the major contributions women have made and are making in humanity’s ongoing effort to understand and interpret faith.
Cross-listed: See HUM 328; REL 328
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WS 351 - INTRODUCTION TO WOMEN’S STUDIES
Credits: Three
This course uses theoretical frameworks from sociology and social psychology to examine womens issues and roles in contemporary society as well as their contributions to various disciplines. Topics include socialization, communication, health, media, leadership, sexual harassment, and violence. Womens contributions to history, politics, education, and science are highlighted.
Cross-listed: See WS 251; SOC 251/351
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WS 354 - GENDER ROLES
Credits: Three
Prerequisite: SOC 101; Minimum grade C
This course examines major explanations of gender roles in society, with special focus on social institutions and the media.
Cross-listed: See SOC 354
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WS 397 - SPECIAL STUDIES
Credits: Three
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WS 420 - PSYCHOLOGY OF WOMEN
Credits: Three
Prerequisite: PSYC 101; Minimum grade C-
This course provides an opportunity to apply critical thinking and principles of feminist psychology to evaluating psychological theories and research in the areas of psychological development and functioning of women.
Cross-listed: See PSYC 420
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WS 496 - INDEPENDENT STUDY
Credits: Variable between 1 and 4
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WS 497 - SPECIAL STUDIES
Credits: Variable between 2 and 4 credits
These courses are offered periodically based on the interests of our students and faculty. For more information and a listing of current offerings, please see additional descriptons at www.maryville.edu/specialstudies.
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WS 498 - SEMINAR
Credits: Variable between 1 and 4 credits
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WS 596 - INDEPENDENT STUDY
Credits: Variable between 1 and 3 credits
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