2016-2017 Academic Catalog 
    
    Sep 27, 2020  
2016-2017 Academic Catalog [Archived Catalog]

SPTM 680 - Sponsorship and Promotion of Sport and Entertainment Management


Credits: Three (3)
Prerequisite: MKT-660
This course will concentrate on the sponsorship andamp; promotion elements in marketing. The sponsorship andamp; promotions mix will help students to gain an understanding and appreciation of the more encompassing elements of marketing through sponsorship. There will be in-depth study of advanced sponsorship andamp; promotion management issues including negotiation strategies, developing and maintaining long-term corporate customer relationships, alternative strategies, international sales strategies and national account management.