2016-2017 Academic Catalog 
    
    Sep 29, 2020  
2016-2017 Academic Catalog [Archived Catalog]

SPTM 250 - Rawlings Market Research and Development


Credits: Three (3)
Prerequisite: SPTM-210 and ISYS-100
This course will introduce research design, implementation, and analysis of research within the field of sport business. Through applied research, both qualitative and quantitative methodologies will be explored. Specifically, the student will work with Rawlings Sporting Goods on requested research projects and be responsible for travel to attend sporting events and collect data. As students collect data for actual events, they will acquire the concepts and skills to commence a research study.