2017-2018 Academic Catalog 
    Jan 31, 2023  
2017-2018 Academic Catalog [Archived Catalog]

COMM 471 - Strategic Communication Campaigns

Credits: Three (3)
Prerequisite: COMM-347
This capstone experience course gives students the opportunity to use all of their previous coursework to develop, create, implement, and evaluate a communication campaign for a client/organization.Key elements of this course include the ability to apply theoretical concepts to a real-world situation, to negotiate and advise the client on best courses of action, and to experience how the professional communication world works.