2017-2018 Academic Catalog 
    
    Apr 23, 2024  
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2017-2018 Academic Catalog [Archived Catalog]

COMM 502 - Foundations: Theories and Application

Credits: Three (3)
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background and perspectives of scholars who developed the strategic communication theories; and the application of these theories in academic and professional work.
Cross-listed: COMM-402
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