2017-2018 Academic Catalog 
    
    Apr 20, 2024  
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2017-2018 Academic Catalog [Archived Catalog]

COMM 571 - Integrated Marketing Communication

Credits: Three (3)
This course gives graduate students the opportunity to be innovative in the development, creation, implementation, and evaluation of an advanced communication campaign for a client/organization in the St. Louis community. Key elements of this course include the ability to apply theoretical, evidence-based concepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experience the real-world outcomes of evidence-based strategies.
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