2017-2018 Academic Catalog 
    
    Apr 19, 2024  
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2017-2018 Academic Catalog [Archived Catalog]

MKT 375 - Services Marketing

Credits: Three (3)
Prerequisite: MKT-360
Services dominate the world economy and technology evolves in dramatic ways. This course responds to the demand for new strategies and tactics. This course develops the all-important skills in marketing and managing services.
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