2017-2018 Academic Catalog 
    
    Apr 25, 2024  
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2017-2018 Academic Catalog [Archived Catalog]

MKT 471 - Marketing Communication

Credits: Three (3)
Prerequisite: MKT-360
This course focuses on how communications tools such as advertising and promotion utilize the wide array of media including internet, broadcast and print to deliver the firm’s marketing strategy.
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