2017-2018 Academic Catalog 
    Jun 18, 2024  
2017-2018 Academic Catalog [Archived Catalog]

SPTM 415 - Sport Marketing

Credits: Three (3)
Prerequisite: MKT-360
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sport marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.