2017-2018 Academic Catalog 
    
    Mar 29, 2024  
2017-2018 Academic Catalog [Archived Catalog]

COMM 547 - Strategic Communication: Writing


Credits: Three (3)
Students will learn advanced techniques for developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives. Emphasis is placed on using research to develop strategic platforms for message production, evaluating message writing and message effectiveness in achieving communication goals and objectives.