2017-2018 Academic Catalog 
    
    Mar 28, 2024  
2017-2018 Academic Catalog [Archived Catalog]

MKT 461 - Social Media Marketing


Credits: Three (3)
Prerequisite: MKT-360
Marketers use a wide range of proprietary social media - Facebook, YouTube, Twitter, LinkedIn, Pinterest, Digg, etc . - to communicate with customers and prospects. This courseexplores both paid and unpaid methods ofcommunication to identify prospects, build brand image, and find new customers.