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Dec 26, 2024
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2017-2018 Academic Catalog [Archived Catalog]
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SALS 426 - Customer Relationship Management
Credits: Three (3)
Customers are arguably the single most important stakeholder of any modern corporation. As Peter Drucker stated they are the purpose for the business and remaining attentive to customers especially with the amount of data customer have it is especially important to create the customer experience. This course will emphasize two areas of concern, a) the software technologies available to monitor and remain communicative with customers and b) the modalities required to attract, convert and retain customers. Emphasis for students is placed on proper electronic and direct strategies of communications as well as key performance indicators sales managers require that ensure all staff are accountable to clients.
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