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Dec 26, 2024
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2017-2018 Academic Catalog [Archived Catalog]
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SALS 374 - On-Line and On-Ground Selling
Credits: Three (3)
Marketers use a wide range of proprietary social media - Facebook, YouTube, Twitter, LinkedIn, Pinterest, Digg, etc. - to communicate with customers and prospects. This course explores both paid and unpaid methods of communication to identify prospects, build brand image and find new customers. This course will also aid in the student’s development of prospecting and business intelligence to understand potential customers, their industry and their competition. Students will also learn how to develop leads through off-line research such as networking, word of mouth, reading and researching and even conducting presentations at industry conferences.
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