2017-2018 Academic Catalog 
    
    Apr 19, 2024  
HELP
2017-2018 Academic Catalog [Archived Catalog]

MHA 670 - Healthcare Marketing

Credits: Three (3)
Prerequisite: MHA 656
This course examines the theory, concepts, skills, and principles of marketing applied to health related organizations and networks.  Students will analyze marketing theories and methodologies applied to health care marketing, consumer decision making about health, and marketing research techniques.  Emphasis is placed on the effective use of social media and digital marketing techinques in healthcare.  The course will culminate with the development of a strategic marketing plan for a healthcare product or service.
Catalog Navigation
  Catalog Home
  This is Maryville
  Characteristics of a Maryville Graduate
  Accreditations and Memberships
  Academic Calendars
  Policies and Information
  Undergraduate Admission Requirements
  Graduate Admission Requirements
  Financial Matters
  Schools and College
  Academic Programs (by school)
  Academic Programs (alphabetical)
  Academic Programs (by degree)
  Academic Programs at a Glance
  Courses
  University Library
  Student Life
  Maryville Faculty
  Campus Map

  AP and CLEP Credit Chart