2017-2018 Academic Catalog 
    
    Aug 09, 2022  
2017-2018 Academic Catalog [Archived Catalog]

COMM 610 - DIGITAL MKT METRICS & ANALYTICS


Credits: Three
This course provides an intensive examination of a variety of digital media metrics and analytics
necessary to measure and evaluate marketing communication campaigns.  Furthermore, it
provides an evidence based approach to digital marketing that can measure an organization’s
return on their marketing investments.  Graduate students will learn practical, up to date tools
that will help in analyzing, creating and measuring effective digital marketing campaigns.