2017-2018 Academic Catalog 
    
    Apr 20, 2024  
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2017-2018 Academic Catalog [Archived Catalog]

CMM 605 - Digital Media Campaigns

Credits: Three (3)
Designing and creating innovative digital media campaigns is a powerful process in contemporary society and an essential tool for helping organizations craft a public narrative about their value in society. In this course, students will learn to evaluate organizational digital media efforts, create and design digital media campaigns for a variety of purposes, and provide recommendations to organizations about how to improve their digital media efforts. Additionally, students in this course will be able to articulate, find, and digest the latest academic research that lies at the intersection of how technology is impacting organizations.
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