2018-2019 Academic Catalog 
    
    Sep 20, 2019  
2018-2019 Academic Catalog [Archived Catalog]

COMM 251 - Principles of Strategic Communication


Credits: Three (3)
Prerequisite: COMM-121

This course concentrates on the principles, evolution, functions, and applied theories of public relations, including the social, ethical, and legal issues that impact the public relations function.The strategic practice of public relations in different contexts and environments, from corporate to non-profit, is discussed, as are careers in the profession.