Apr 22, 2019  
2018-2019 Academic Catalog 
2018-2019 Academic Catalog

COMM 321 - Communication Research Methods

Credits: Three (3)
Prerequisite: COMM-121
Students in this course will understand and evaluate basic quantitative and qualitative research approaches common to different kinds of communication practice, including research used in strategic communication, applied media projects, and contemporary journalism.Common topics include learning how to conduct and evaluate formal and informal research from surveys, focus groups, and content analysis.