2018-2019 Academic Catalog 
    
    Aug 23, 2019  
2018-2019 Academic Catalog [Archived Catalog]

COMM 363 - Strategic Communication: Research and Strategy


Credits: Three (3)
Prerequisite: COMM-251
This course focuses on developing research-based strategy and tactics that form the basis of an organization’s internal and external communication to create new campaigns or solve organizational problems.Course topics include understanding the best practice models and case studies and how to manage communication situations.The course provides opportunities to develop strategy for a class client.