2018-2019 Academic Catalog 
    
    Apr 16, 2024  
HELP
2018-2019 Academic Catalog [Archived Catalog]

MKT 365 - Marketing and Digital Media

Credits: Three (3)
Prerequisite: MKT-360
Data-driven digital media strategies provide crucial information for modern brands to make marketing decisions supported by new technologies. Students will learn how to measure the effectiveness of digital media strategies including online listening and monitoring, website traffic analytics, search engine optimization, search and display ads, affiliates, email marketing, and social media. Students will develop, evaluate, and execute a comprehensive strategy-driven digital marketing plan and justify the effectiveness of the marketing plan as indicated by return on marketing investment (ROMI) data. This course is a pre-requisite for MKT-491 Marketing Analytics. 
Catalog Navigation
  Catalog Home
  This is Maryville
  Characteristics of a Maryville Graduate
  Accreditations and Memberships
  Academic Calendars
  Policies and Information
  Undergraduate Admission Requirements
  Graduate Admission Requirements
  Financial Matters
  Schools and College
  Academic Programs (by school)
  Academic Programs (alphabetical)
  Academic Programs (by degree)
  Academic Programs at a Glance

  Courses
  University Library
  Student Life
  Maryville Faculty
  Campus Map

  AP, CLEP, and IB Credit Chart