2018-2019 Academic Catalog 
    
    Apr 19, 2024  
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2018-2019 Academic Catalog [Archived Catalog]

MKT 681 - Integrated Marketing Communications

Credits: Three (3)
Prerequisite: MKT-660
This course addresses the fundamental concepts of promotion management and applies them to a product situation. It examines the major issues facing the promotion manager.
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