Mar 22, 2019  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog

COMM 347 - Strategic Communication: Writing


Credits: Three (3)
Prerequisite: COMM-141
Students will learn the basics of developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives. Emphasis is placed on using research to develop strategic platforms for message production, evaluating message writing and message effectivness in achieving communication goals and objectives.