2018-2019 Academic Catalog 
    
    Apr 26, 2024  
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2018-2019 Academic Catalog [Archived Catalog]

COMM 571 - Integrated Marketing Campaigns

Credits: Three (3)
This course gives graduate students the opportunity to be innovative in thedevelopment, creation, implementation, and evaluation ofan advanced communication campaign for a client/organization in the St. Louis community.Key elements of this course include the ability to apply theoretical, evidence-basedconcepts and strategies to a particular client situation, to negotiate and advise the client on best courses of action, and to experiencethereal-world outcomes of evidence-based strategies.
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