2018-2019 Academic Catalog 
    
    May 13, 2024  
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2018-2019 Academic Catalog [Archived Catalog]

MKT 491 - Marketing Analytics

Credits: Three (3)
Prerequisite: MKT-361, MKT-364, MKT-365
The capstone course integrates previous course material from business and marketing core courses. The case-oriented class involves a wide variety of issues facing businesses relative to marketing. 
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