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Apr 24, 2024
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2019-2020 Academic Catalog [Archived Catalog]
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MKT 673 - Social Networking and Search Engine Optimization Credits: Three (3) Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research and testing of creative strategies. Cross-listed: COMM-673 Prerequisite: MKT-660 or Permission of Instructor
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