2019-2020 Academic Catalog 
    Apr 04, 2020  
2019-2020 Academic Catalog

COMM 610 - Digital Mkt Metrics & Analytics

Credits: Three
This course provides an intensive examination of a variety of digital media metrics and analytics
necessary to measure and evaluate marketing communication campaigns. Furthermore, it
provides an evidence based approach to digital marketing that can measure an organization’s
return on their marketing investments. Graduate students will learn practical, up to date tools
that will help in analyzing, creating and measuring effective digital marketing campaigns.