2019-2020 Academic Catalog 
    
    May 25, 2020  
2019-2020 Academic Catalog

COMM 673 - Social Network and Search Engine Optimization


Credits: Three (3)
Develop knowledge, understanding and concepts related to direct and web marketing techniques,
tactics and strategies that enable a manager to make sound business decisions. Topics include web
media and databases, target audiences, forecasting and cost control, research and testing of creative strategies.