2020-2021 Academic Catalog 
    
    Apr 18, 2024  
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2020-2021 Academic Catalog [Archived Catalog]

MKT 365 - Marketing and Digital Media

Credits: Three (3)
Data-driven digital media strategies provide crucial information for modern brands to make marketing decisions supported by new technologies. Students will learn how to measure the effectiveness of digital media strategies including online listening and monitoring, website traffic analytics, search engine optimization, search and display ads, affiliates, email marketing, and social media. Students will develop, evaluate, and execute a comprehensive strategy-driven digital marketing plan and justify the effectiveness of the marketing plan as indicated by return on marketing investment (ROMI) data. This course is a pre-requisite for MKT-491 Marketing Analytics.
Prerequisite: MKT-360
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