2020-2021 Academic Catalog 
    Mar 23, 2023  
2020-2021 Academic Catalog [Archived Catalog]

EXSC 341 - Marketing and Budgeting for Sports

Credits: Three
The course provides an overview of the principles and practices of promoting, marketing, and budgeting in the sports and fitness industries. Topics include market analysis and segmentation, marketing planning, target market identification and analysis, sponsorship, fundraising, and budgeting for sports & fitness centers. Budgeting topics cover both for profit and non-profit organizations.