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Jan 02, 2025
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2023-2024 Academic Catalog [Archived Catalog]
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MKT 363 - Marketing Research and Analytics
Credits: 3
Marketers gather, analyze, and report information that can be used to make effective marketing decisions. Today data are captured from a variety of sources: purchasing transactions, online interactions and surveys, blogs, and a variety of marketing information systems. The information derived from the analysis of this data is used for internal reporting, marketing intelligence, marketing decision support systems, and to support competitive marketing research in general. This course will cover methods of data acquisition, statistical analysis techniques, results reporting, and decision-making techniques.
Prerequisite: MKT-360 and BUS-241
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