2023-2024 Academic Catalog 
    
    Jan 02, 2025  
HELP
2023-2024 Academic Catalog [Archived Catalog]

MKT 660 - Strategic Marketing

Credits: 3
Apply both management principles and marketing theory to strategic marketing problems, emphasizing long-range planning of marketing mix elements, consideration of marketing interface with other areas, and problem solving and decision making.
Catalog Navigation
  Catalog Home
  Archived Catalogs
  Academic Calendars


  Academic Programs & Courses
  Undergraduate Programs (A-Z)
  Graduate & Doctoral Programs (A-Z)
  Special Programs
  Academic Programs at a Glance
  Courses


  Schools and Colleges
  College of Arts and Sciences
  The John E. Simon School of Business
  School of Education
  Myrtle E. and Earl E. Walker College of Health Professions


  University Policies & Information
  Undergraduate Admission Requirements
  Graduate Admission Requirements
  Characteristics of a Maryville Graduate
  Financial Matters
  Policies and Information
  Transfer Credit
  Accreditations and Memberships