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2023-2024 Academic Catalog [Archived Catalog]
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EXSC 341 - Marketing and Budgeting for Sports
Credits: 3
The course provides an overview of the principles and practices of promoting, marketing and budgeting in the sports and fitness industries. Topics include market analysis and segmentation, marketing planning, target market identification and analysis, sponsorship, fundraising, and budgeting for sports & fitness centers. Budgeting topics cover both for profit and non-profit organizations.
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