2023-2024 Academic Catalog 
    
    May 15, 2024  
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2023-2024 Academic Catalog

COMM 673 - Social Network and Search Engine Optimization

Credits: 3
Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics, and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research, and testing of creative strategies.
Cross-listed: MKT-673
Prerequisite: COMM-501 or MKT-660
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