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Jan 02, 2025
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2023-2024 Academic Catalog [Archived Catalog]
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MKT 380 - Advanced Marketing Technologies
Credits: 3
This course explores the emerging technologies changing the landscape to compete in today’s marketing environment. Key technologies such as artificial intelligence, machine learning, the metaverse, blockchain, and more are covered to demonstrate how they are providing high-value support to organizational effectiveness in marketing. Tools, techniques, and best practices for identifying, adopting, and leveraging these technologies based on specific marketing strategies are key outcomes of this course.
Prerequisite: MKT-360
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