2009-2010 Academic Catalog 
    
    Jan 15, 2025  
HELP
2009-2010 Academic Catalog [Archived Catalog]

COMM 352 - AD STRATEGY & COPYWRITING

Credits: Three
Prerequisite: COMM 261
Recognizing that the development of a sound creative strategy is a necessary preliminary to the production of effective advertising, this course combines the concepts and processes of strategic planning with the conventions and craft of creating individual ads. The need for creative and original thinking in both strategizing and copywriting is emphasized.
Catalog Navigation
  Catalog Home
  This is Maryville
  Accreditations and Memberships
  Academic Calendars
  Policies and Information
  Financial Matters
  Schools and College
  Academic Programs (by school)
  Academic Programs (alphabetical)
  Academic Programs (by degree)
  Academic Programs at a Glance
  Courses
  University Library
  Student Life
  Maryville Faculty
  Administrative Offices
  Campus Map