2009-2010 Academic Catalog 
    
    Jan 15, 2025  
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2009-2010 Academic Catalog [Archived Catalog]

COMM 471 - INTEGRATED MARKETING COMMUNICATION

Credits: Three
Prerequisite: COMM 141, COMM 231 or ADGD 265
In this course students learn to integrate advertising and public relations techniques and processes in order to accomplish both general and specific communication goals for an organization. In their final projects, students demonstate how advertising and public relations can work together symbiotically.
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