2010-2011 Academic Catalog 
    
    Apr 20, 2024  
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2010-2011 Academic Catalog [Archived Catalog]

MKT 663 - CONSUMER BEHAVIOR

Credits: Three
Prerequisite: MKT 660
This course examines influences such as political and legal factors (external) and attitudes and personality (internal) that affect the consumers ultimate decision process. It also explores marketing strategies that respond to the consumers needs.
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