2010-2011 Academic Catalog 
    
    Apr 24, 2024  
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2010-2011 Academic Catalog [Archived Catalog]

MKT 673 - INTERACTIVE MARKETING

Credits: Three
Prerequisite: MKT 660
Develop knowledge, understanding and concepts related to direct and web marketing techniques, tactics and strategies that enable a manager to make sound business decisions. Topics include web media and databases, target audiences, forecasting and cost control, research and testing of creative strategies.
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