2010-2011 Academic Catalog 
    
    Apr 23, 2024  
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2010-2011 Academic Catalog [Archived Catalog]

SPTM 415 - SPORT MARKETING

Credits: Three
Prerequisite: MKT 360
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sport marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.
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