2010-2011 Academic Catalog 
    
    Sep 19, 2021  
2010-2011 Academic Catalog [Archived Catalog]

SPTM 415 - SPORT MARKETING


Credits: Three
Prerequisite: MKT 360
This course introduces the concepts and theories that are unique to sports marketing and applies the basic principles of marketing to the sport industry. Students will develop a strategic framework to assist in sport marketing decisions. Product development, promotional mix, pricing and distribution will be discussed in detail.