2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

COMM 261 - PRINCIPLES OF ADVERTISING

Credits: Three
Prerequisite: COMM 121
This course examines the basic principles underlying the practice of advertising. Advertising theories and research, advertising roles and functions, media selection and management, and the planning and preparation of advertising campaigns are among the many topics covered.
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