2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

COMM 347 - PR & ADVERTISING WRITING

Credits: Three
Prerequisite: COMM 141, COMM 251, COMM 261
Students will learn the basics of developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives. Emphasis is placed on using research to develop strategic platforms for message production, message writing, and evaluating message effectiveness in achieving communication goals and objectives.
Cross-listed: See COMM 547
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