2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

COMM 502 - FOUNDATIONS OF STRATEGIC COMMUNICATION: THEORIES & APPLICATION

Credits: Three
This course provides an intensive examination of a variety of strategic communication theories in public relations, advertising, and marketing communication; the background & perspectives of scholars who developed the strategic communication theories; & the application of these theories in academic & professional work.
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