2011-2012 Academic Catalog 
    
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2011-2012 Academic Catalog [Archived Catalog]

COMM 515 - STRATEGIC COMMUNICATION CHANNELS AND MESSAGES

Credits: Three
This course focuses on message research, creation, delivery, and evaluation of the message’s effectiveness. One key element of this course is applying and evaluating the scholarship of message development and implementation using traditional and digital channels, such as print, broadcast, and social media, on stakeholder groups important to the organization. A second key element is researching, creating, field-testing, and implementing different messages with different audiences to develop and/or reinforce the measurement of message effectiveness, a key requirement in today’s communication practice.
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