2012-2013 Academic Catalog 
    
    Nov 27, 2024  
2012-2013 Academic Catalog [Archived Catalog]

COMM 251 - PRINCIPLES OF PUBLIC RELATIONS


Credits: Three
Prerequisite: COMM 121

This course concentrates on the principles, evolution, functions, and applied theories of public relations, including the social, ethical, and legal issues that impact the public relations function. The strategic practice of public relations in different contexts and environments, from corporate to non-profit, is discussed, as are careers in the profession.