2012-2013 Academic Catalog 
    
    Apr 18, 2024  
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2012-2013 Academic Catalog [Archived Catalog]

MKT 360 - PRINCIPLES OF MARKETING

Credits: Three
Prerequisite: ENGL 104, ISYS 100 or ADGD 265
An introduction to the concepts of marketing and their application to those engaged in marketing consumer and industrial goods and services; pricing, product planning, distribution and promotion.
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