2012-2013 Academic Catalog 
    
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2012-2013 Academic Catalog [Archived Catalog]

COMM 347 - STRATEGIC COMMUNICATION: WRITING

Credits: Three
Prerequisite: COMM 141, COMM 251, COMM 261; Minimum grade C-
Students will learn the basics of developing and writing persuasive and creative messages as part of achieving an organization’s strategic communication goals and objectives.  Emphasis is placed on using research to develop strategic platforms for message production, evaluating message writing and message effectivness in achieving communication goals and objectives.
Cross-listed: See COMM 547
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