2012-2013 Academic Catalog 
    
    May 04, 2024  
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2012-2013 Academic Catalog [Archived Catalog]

COMM 571 - INTEGRATED MARKETING CAMPAIGNS

Credits: Three
This capstone experience course gives students the opportunity to use all of their previous coursework to develop, create, implement, and evaluate a communication campaign for a client/organization. Key elements of this course include the ability to apply theoretical concepts to a real-world situation, to negotiate and advise the client on best courses of action, and to experience how the professional communication world works.
Cross-listed: See COMM 471
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