2018-2019 Academic Catalog 
    
    Sep 15, 2019  
2018-2019 Academic Catalog [Archived Catalog]

Marketing, B.S.


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The need for marketing expertise is shared by both industrial corporations and not-for-profit institutions. Marketing is a dynamic area of study which must keep pace with the continual changes occurring in global, social and economic systems. Marketing graduates with high levels of expertise find employment opportunities in sales, advertising, retailing, research, direct, Internet and international marketing functions.

 

General Education Requirements for Business Majors


Humanities


  • Take five courses from at least three of the following subjects: COMM, ENGL, HUM, MUS, PHIL, REL, and foreign language

Social Science


  • Take 1 course from the following subjects: GEOG, HIST, PSCI, PSYC, SOC, and WS.

Natural Science


  • Take 1 course from the following subjects: BIOL, CHEM, ENV, PHYS, SCI or SUST.

Marketing Major Requirements


The Marketing major requires 24 credit hours, including 15 hours in required courses and 9 hours in elective courses.

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