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Nov 26, 2024
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2018-2019 Academic Catalog [Archived Catalog]
Marketing, B.S.
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 Return to: Academic Programs (by school)
The need for marketing expertise is shared by both industrial corporations and not-for-profit institutions. Marketing is a dynamic area of study which must keep pace with the continual changes occurring in global, social and economic systems. Marketing graduates with high levels of expertise find employment opportunities in sales, advertising, retailing, research, direct, Internet and international marketing functions.
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General Education Requirements for Business Majors
Humanities
- Take five courses from at least three of the following subjects: COMM, ENGL, HUM, MUS, PHIL, REL, and foreign language
Social Science
- Take 1 course from the following subjects: GEOG, HIST, PSCI, PSYC, SOC, and WS.
Natural Science
- Take 1 course from the following subjects: BIOL, CHEM, ENV, PHYS, SCI or SUST.
Business Core Requirements
All majors in the School of Business must complete a business core of 39 credit hours.
Marketing Major Requirements
The Marketing major requires 24 credit hours, including 15 hours in required courses and 9 hours in elective courses.
Marketing Major Electives
Choose 9 credit hours from the following:
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